The Ultimate TikTok Video Size Guide for 2024 (2024)

TikTok has become one of the fastest-growing social media platforms around today. The app has made it to over 150+ countries, and has over 1.677 billion users, with a whopping 246.9 million downloads worldwide. It’s a favorite for the 18 to 24 age demographic who have swarmed to the platform to create massive audiences and elevate their influencer status.

This brings us to how the platform operates, and more specifically, how to produce content with the right TikTok video size. This guide is about that and more. We’ll share other handy tidbits like video dimensions, what the actual maximum video file size is on Apple and Android smartphones, what TikTok video maximum length is, and share a web app you can use to optimize videos and upload them to TikTok. We’ll also share important guidelines for advertisers who want to win big on the platform.

The Ultimate TikTok Video Size Guide for 2024:

  • TikTok Video Maximum Size
  • TikTok Video Dimensions: Portrait or Landscape?
  • What is the Maximum Size of a TikTok Video?
  • What is the Length of a Video on TikTok?
  • Top Tips for TikTok Video Ads
  • Types of TikTok Video Ads
  • How to Optimize TikTok Videos With a Clideo
  • Upload/Select Your Video
  • Resize Your TikTok Video File
  • Download Your Resized Video
  • Frequently Asked Questions

TikTok Video Maximum Size

TikTok maximum video size is broken into more than one measurement. Video size relates to the file size of a video. It also relates to the dimensions of TikTok videos when published on the platform. And considering there are variances for what you can upload to the platform, we’ve detailed what’s possible below.

TikTok Video Dimensions: Portrait or Landscape?

TikTok videos can be uploaded in portrait and landscape. Ideally, you want to produce videos that show in portrait as these are the norm. All social platforms offer vertical video. They improve consumption, something that any TikTok account holder wants to ensure to have the platform’s algorithm work in your favor.

As more of your content will be filmed with your smartphone, TikTok will automatically optimize it for portrait view. If you, however, want to switch yours to landscape, you’ll need to record it in landscape mode or upload a landscape-shot video to the platform. Alternatively, TikTok has a video mode button that appears when uploading videos.

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What is the Maximum Size of a TikTok Video?

Ever wonder what the largest video file size you can upload to TikTok is? The answers may you tilt your head. The app is available on iOS and Android, and there’s a variance in max file size.

Uploading a video from an Android mobile phone to TikTok will allow you to push all of 72 MB into the cloud. If you’re an Apple iPhone user, that number is just over 4x the amount. iOS users can upload as much as 278.6 MB.

While you are capped 3 minutes videos, and these file sizes may seem arbitrary, they’re not. If you’re a creator, you’ve undoubtedly experienced the pause before recording and the moment after you’ve created something. These bits are what should not make it to your published content. While the max file sizes differ between iOS and Android users, they help you use TikTok’s cutting tool to find and trim-off what shouldn’t show when you share content with the world.

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  • What Are TikTok Stories? (+Why Should You Care)
  • How to Do Text-to-Speech on TikTok (+ 10 World-Class Examples)
  • How to Customize TikTok Fonts (+6 Free TikTok Font Generators)

What is the Length of a Video on TikTok?

Videos started as 15-second clips, grew to 60-second clops, then 3-minute videos, and now 10-minute videos. The 3-minute video length was introduced towards the end of 2020, making more room for creators to express themselves. However, creators wanted more freedom so they started requesting even longer duration, hence the 10 minute video.

This new video length feature was rolled out by TikTok in February 2022, and is loved by users who usually create longer content, so having it cut in minor parts, was no longer their problem. Interesting to note is the engagement metric which is a major metric on all social media. When TikTok introduced its 15-second videos, it proved that the short window allows for strong watch time and video completion numbers.

In 2023, TikTok introduced an update involving video duration. Initially, TikTok removed the capability to record 10-minute videos within the camera interface, stating that it was just a test. However, they now allow users to upload videos longer than 10 minutes. However, TikTok is currently testing the ability for users to upload 15-minute videos in specific regions with a limited user group, expanding the video upload limit from 10 to 15 minutes. Social media consultant Matt Navarra first noticed this change, which provides users with the option to upload extended videos via both the TikTok app and desktop.

Post by @mattnavarra

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Top Tips for TikTok Video Ads

TikTok advertising officially made its way to market in 2019. It was one of the most anticipated opportunities for brands looking to cash-in on the 13 to 40 year old demographic. The platform introduced a collection of advertising solutions. They help target specific user groups, making it possible to narrow down who you’re drawing-in to drive awareness or sell to.

With the advent of TikTok advertising, the need to produce content that hits all the right notes became essential. What follows is a set of best practices to help you create effective TikTok videos using the TikTok video size values above.

Before we get into our top tips, let’s unpack TikTok ad types.

Types of TikTok Video Ads

TikTok ads come in various formats, allowing you to tailor your advertising strategy to your brand's public image, customer base, and market objectives. TikTok provides a range of advertising formats to unleash your brand's creative and commercial potential:

  • In-Feed Ads
  • Image Ads
  • Carousel Ads
  • Video Ads
  • Top View Ads
  • Spark Ads
  • Brand Takeover
  • Branded Hashtag Challenge
  • Branded Effects

Additionally, TikTok provides specifications for three different placements (TikTok, Global Bundle, and Pangle), this section will primarily focus on the specifications within the TikTok placement.

Ad Composition: Video creative + ad display image + brand or app name (logo) + ad description + CTA button

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Aspect Ratio: 9:16, 1:1, or 16:9

Video Resolution: ≥540*960px, ≥640*640px, or ≥960*540px.

File Type: .mp4, .mov, .mpeg, .3gp, or .avi

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Video Duration: 5-60s allowed. We suggest short videos of 9-15s.

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Bitrate: ≥516 kbps

File Size: 500 MB

Profile Image:

  • Aspect Ratio: 1:1
  • File Type: .jpg, .jpeg, .png
  • File size: <50 KB

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App Name or Brand Name

  • For app names, we support 4-40 characters (latin) and 2-20 (asian characters)
  • For brand names, we support 2-20 characters (latin) and 1-10 (asian characters)


  • Emojis cannot appear in the app name or brand name
  • Punctuations and spaces will also occupy characters
  • Depending on phone model and operating system, longer text can be at risk for not showing completely on the screen display

Ad Description

For descriptions, we support 1-100 characters (latin) and 1-50 (asian characters).


  • Emojis, "{ }" and "#" cannot appear in the description
  • Punctuations and spaces will also occupy characters
  • Depending on phone model and operating system, longer text can be at risk for not showing completely on the screen display

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1. Use Vertical Videos

Vertical video is the easiest way to share content. It’s optimized for smartphones, providing the best possible view of what you have to share.

2. Don’t Make it Long

9 to 15 second long videos are ideal for standard ads, while 60-second options are recommended for News Feed App Series Video Ads.

3. Grab Attention Immediately

All savvy marketers understand that social media users are pressed for time when it comes to scrolling for content. They can’t seem to get through as much as possible soon enough. To beat scrolling, use an engaging image that stops users in their tracks.

Clean and Clear used contrasting colors and hashtags to catch viewer attention. This ad generated 1.96 billion video views and 172 million likes, comments, and shares.

4. Centre Your Content

Like many other social media platforms, TikTok has margins that automatically crop content you upload. Be sure that you follow the recommendations above, and more important elements like call to action copy to the center to make it pop.

5. Don’t Forget Music

There’s no getting around the music side of TikTok, it’s what makes the platform so powerful. Use music that’s appropriate for your ads, and if you can, make it as trendy as possible by studying what your target market is into.

6. Add a Strong Call-to-Action

Calls to action can be argued to be the point of marketing in some circles. You want users to take action and CTAs help deliver results. Make yours clear, compelling, personalized, and obvious. Don’t give users a reason to scroll without taking you up on an offer.

These details are well explained in our TikTok video ad specifications and best practices guide.

How to Optimize TikTok Videos With a Clideo

Have a video that isn’t your smartphone? Not sure how to optimize it for TikTok? This guide includes simple steps to take up to 20 different video file types and make them TikTok-ready in 3 steps.

Upload/Select Your Video

To get started, head over to Next, Upload a video by choosing one from your personal computer, Google Drive, or Dropbox account. If your video is already published on YouTube, you can use it without having to download it first. Clideo will let you copy and paste the YouTube video URL or one from any other online resource.

Note: The tool lets you edit files up to 500 MB for free.

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Resize Your TikTok Video File

When your video is uploaded, the editor will open. Choose a preset or input custom dimensions.

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For TikTok videos, use 9:16 or 1:1 aspect ratio, or the ad ratios above. Next, crop your video and adjust the video with zoom and position selectors. Here, click the Fill button to crop the recording or “Fit” match the frame size.

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Clideo allows you to zoom your video in or out, and you can also change your video’s background color and select a format for the output file. When done, click the "Resize" button.

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Download Your Resized Video

We’re in the final stretch! Your video is ready to be saved. To make sure you’re happy with your creation, preview the video and ensure it hasn't lost quality. When satisfied, choose the file format you’d like to download your video in.

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Finally, click on the "Download" button. Videos can be saved to Dropbox or Google Drive.

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Create Amazing TikTok Videos

TikTok is an awesome platform. Its growth and market are primed for greater success. If you’ve been on the fence about the creation of optimized TikTok ads and videos, give these tips and tricks a try. They’ll help you produce better content to share with the world.

Looking for more on how to grow your presence on TikTok? We have a TikTok masterclass designed to help build your personal brand.

Frequently Asked Questions

How do I watch TikTok videos?

To watch TikTok videos, follow these steps:

  • Open the TikTok app
  • Go to the profile of a creator with playlists
  • You can go to the Videos tab and tap a playlist to start playing

Is TikTok video free?

Is TikTok free? The TikTok app is totally free. Anyone can download the app and have access to the videos on TikTok. Anyone can download TikTok and have access to TikTok videos on their own account. They can make their own videos for free.

What is Tik Tok's most famous video?

The most-liked video on TikTok has more than 60 million likes. It was uploaded by Bella Poarch. In the video, she’s lip syncing and bobbing her head to the song "Sophie Aspin Send" (also known as "M to the B") by Millie B.

About the Author

The Ultimate TikTok Video Size Guide for 2024 (14)

Nadica Naceva


Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.

The Ultimate TikTok Video Size Guide for 2024 (2024)


The Ultimate TikTok Video Size Guide for 2024? ›

TikTok decided to increase the time limit to allow creators to explain themselves more. But as suggested by TikTok, your video length must be at least 10 seconds minimum. However, the ideal length of TikTok videos is considered anywhere between 21 seconds to 34 seconds.

What is the best length for TikTok videos in 2024? ›

TikTok decided to increase the time limit to allow creators to explain themselves more. But as suggested by TikTok, your video length must be at least 10 seconds minimum. However, the ideal length of TikTok videos is considered anywhere between 21 seconds to 34 seconds.

What is the aspect ratio for TikTok 2024? ›

Uploading with the ideal TikTok video dimensions of 1080x1920 pixels, corresponding to a 9:16 aspect ratio ensures high-quality, crisp content. Tiktok video dimensions not matching these figures might get stretched, compromising their visual appeal.

What is the size guide for TikTok? ›

In this article
GraphicDimensionsFile Format
TikTok In-Feed Video1080 x 1920MP4 or MOV
TikTok Stories1080 x 1920MP4 or MOV
TikTok Profile Photo200 x 200JPG, or PNG
TikTok In-Feed Ad Video540 x 960, 640 x 640, or 960 x 540MP4, MOV, MPEG, 3GP, or AVI
Jun 16, 2023

What is the perfect video size for TikTok? ›

Naturally, TikTok recommends that the dimensions for all videos uploaded onto the platform are 1080 by 1920 pixels. This should correspond to 1:1 or 9:16 aspect ratios and is the default portrait size for nearly every smartphone.

What is the maximum video size for TikTok? ›

TikTok has no lower size limit for video, but has different max file sizes for certain devices: Android: 72 MB. iOS: 287 MB. Online video uploads: 500 MB.

What is the size ratio for TikTok? ›

TikTok recommends an aspect ratio of 9:16 because that's what fills most phone screens. It also allows 1:1 (square) and 16:9, but they appear with black bars around the edges to fill the screen.

What is the best image size for TikTok? ›

Recommended TikTok Image Dimensions
TikTok Ad TypeOptimal Image Size (pixels)Aspect Ratio
Full-Screen Vertical1080 x 19209:16
Square1080 x 10801:1
Landscape1920 x 108016:9

What is TikTok video crop size? ›

1 The Recommended Aspect Ratio of TikTok

That's because TikTok will crop down your video automatically to the optimal aspect ratio - 9:16. There is one thing you should know that the requirement of the video's file size can not exceed 287.6GB on iOS or 72MB on Android.

What size image does TikTok display? ›

The ideal TikTok story cover size is 1080 x 1920 pixels, which provides a clear, high-quality image without sacrificing loading speed.

What is the best video length for TikTok algorithm? ›

According to our data, the longer the TikTok video, the more views it tends to get. On average, 3 to 10-minute videos received the most views, followed by 2-3 minutes, then 1-2 minutes, and so on. Videos longer than 3 minutes received, on average, more than double the views of videos between 6 and 10 seconds.

What is the safe area of TikTok video size? ›

Leaving 108 pixels from the top, 320 pixels from the bottom, 60 pixels from the left and 120 pixels from the right will generally be completely within the Safe Zone. You can go a bit further on the right near the top as the diagram below indicates.

What are the best video settings for TikTok? ›

To know how to make TikTok quality better and fix poor quality videos, you have to set the maximum video quality manually prior to recording. Choose 30 frames per second or higher and 1080p video quality for the maximum video quality on TikTok. Once the settings are correct, you can create a good-quality video easily.

What's the longest a TikTok video should be? ›

TikTok videos can vary in length. When recording videos within the app, they can range from 15 seconds up to three minutes long. However, if you are uploading videos to the app, they can be up to ten minutes long.

How long can Instagram videos be 2024? ›

If you are posting a video on your main profile or Instagram feed, its length must be between 3 seconds to 60 minutes. In case the video is more than one minute, Instagram splits and displays it into 1-minute clips.

Is 30 seconds too long for TikTok? ›

Videos you create on TikTok can be up to 60 seconds long. Videos you upload can be up to 3 minutes long. For videos recorded in your TikTok app: 1.

How long should TikTok videos be to make money? ›

TikTok Creativity Program Beta: Rewarding long-form video on TikTok. TikTok has started rolling out its Creativity Program to reward TikTokers for posting videos longer than a minute. It works like the Creator Fund, but only pays out for videos lasting longer than 60 seconds.

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